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Appy Kids Co launches new line of licensed cereals  

Whatever Brands has announced the launch of their Appy Kids Co Cereals line with added Vitamins in September, on time for back to school.

The packs will feature characters from Paw Patrol, My Little Pony, and Transformers' universe.


The range is fortified with Vitamin C for normal formation of bones in kids, Vitamin B6 to boost the immune system and Vitamin B2 to help maintain a normal vision. Each product contains 10 vitamins in total.

A source of fibre, the products are free from any added preservatives and artificial colours. They avoid the use of palm oil and the cardboard box is fully recyclable.

Each pack retails for £1.29.